Confessions of an AWOL blogger

I first created my blog in 2004. I understood then, the value of being able to quickly write useful stuff and post it online, without having to create new web pages or squeeze the new content into my website's fairly rigid format.

But the best laid plans and all that!!!

Not once since that first foray (five years ago) did I log back in and write all those clever, useful tips and tricks of the marketing game. There always seemed to be something more important (or income generating!) to do with my precious work time.

I don't feel like I missed out on piles of valuable leads or new clients because I wasn't blogging. In fact, by not blogging I saved myself a load of time, got on with real work, helping real clients and making a real income! But just maybe my business would be quadruple its current size through more proactive online activities, and connecting with the world outside my own regional border.

That's the the thing - if you're not in, you don't know what you're missing.

If you're not in, you don't have the opportunity to explore, and try things out, connect with other people and expand horizons.

Now as a relatively new "Twit" (Marketing_NZ) I'm feeling like my tweets would be a lot more useful if they were linked back to a blog, with a bit more information.

So eventually the blog concept has caught up with me again, and there's no escaping it this time!

Websites were once leading edge, but now they're just the home base for a business. I was going to say home base for our "online presence", but that idea doesn't go far enough nowdays. Almost EVERTHING in business finds its way back to the web, dynamic content, and fresh stuff. And the social media elements of the web are best placed to facilitate new content and the conversations that occru around that.

So here' s to my new foray into the blogosphere, and my endeavour to build it in around my business, rather than something to tinker with around the edges, when I have spare time.

Virginia Watson
See www.themarketingdepartment.co.nz
Twitter: Marketing_NZ